Here is an example of a website that can help you grow your meditation or health business.
Many business owners do not have a website and rely on Facebook or their current website which may be outdated.
The website should be the primary online presence for any business, it should be updated regularly, with social media and other digital technology driving traffic back to the website, a live feed of interested customers.
When people search in Google the business name, the business needs to show up on search results. By investing in Google advertising your business is going to show in the top 5 listed, which will be above any of your competitors who rely only on Facebook.
Generally, as a norm people link to the website as there is always more in-depth information about how you do what you do, your eCommerce outlet, contact details etc etc.
A well designed and well laid out website manages a customers perception in a very positive way, or negative if its a badly laid out site.
Websites should provide all the information customers are looking for, in addition, to encourage them to make a booking, or getting the latest information re exercise and meditation techniques, or engage online but ultimately to drive a booking or visit.
An outdated website or under construction websites offer no value to prospects or customers in the same way that a poorly laid out Facebook page with wrongly sized images of unrecognisable information does more damage than good.
How customers perceive your business will affect how they use your business!
Other digital marketing considerations progressive owners should consider: –
- Email marketing – can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers.
- Social media marketing – helps to increase brand awareness, increase sales and personalise contact
- Local area marketing – mainly done through Google my Business a great vehicle for local trade
- Video Marketing – more and more businesses are using videos to show how they do what they do – if you don’t you should!
- Online ordering – eCommerce is the best way to generate sales online, if you make it easy for people to order, they will
Call Costa Blanca Web Services and find out how we can help you grow your business.
Call us lets chat!